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Research papers

Panel discussion

In the final session a Panel composed of the four Seminar speakers below, discussed questions put by participants.

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: Peter G. Rogge, Maurice Benusilho, Rolf Fröhner, Geoffrey C. Naylor, Brian M. Rooney
February 1, 1975
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Citation

Rogge, Benusilho, Fröhner, Naylor and Rooney (1975a, February 01). Panel discussion. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/panel-discussion


Research papers

Market research in insurance companies

In investigating the market for the services of insurance companies, the problems which market research has to solve are quite different in character from those that arise in industries which market manufactures, whether consumer or investment goods....

Catalogue: The European Marketing Research Review 1967
Author: Rolf Fröhner
August 1, 1967
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Citation

Fröhner, R. (1967a, August 01). Market research in insurance companies. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/market-research-in-insurance-companies